A conscious lifestyle professional, Elena HG lives by the conviction that less is more: a capsule wardrobe, responsible consumption, zero toxins, and a simple yet carefully curated aesthetic. Rather than following trends, she inspires her community to make mindful choices, reconnect with what truly matters, and live more kindly—with themselves and the world around them. Her message blends beauty, practicality, and ethics, making authenticity and transparency her core values.

1. Which of Henna Morena’s values resonate most with you, and why?

What I love most about Henna Morena is that rare combination: natural, toxin-free products that respect the planet… but are also genuinely effective.

For me, that’s essential. No matter how eco-friendly or sustainable a product is, if it doesn’t do its job well, it ultimately isn’t useful—because sooner or later, you’ll end up turning to something that does. In the case of hair dyes, for example, if it doesn’t cover gray hair properly, it doesn’t matter how natural it is—you won’t keep using it.

Henna Morena achieves that level of excellence that I consider key: products that are respectful, yet of very high quality.

2. Do you have any special ritual with Henna Morena products? Tell us how you experience that moment.

A proper ritual, not at the moment—and the reason is simple: I have a nearly three-year-old daughter and a seven-month-old baby, so time, well… is scarce. But I’m eager to return to something I used to do before discovering Henna Morena: hair oil baths.

I used to love soaking my hair in argan or extra virgin olive oil once a month, leaving it on overnight, and rinsing it out in the morning. It was my little self-care moment. And that’s precisely one of the steps Henna Morena recommends. I already have their almond oil at home and can’t wait to bring that ritual back—because you truly melt into the scent of the oils… it’s pure bliss.

3. What changes have you noticed in your hair since becoming part of the Henna Morena universe?

The first thing I noticed was how my hair feels after using plant-based dyes: full-bodied, soft, and incredibly shiny. I hadn’t dyed my hair for nearly ten years because I couldn’t find anything that convinced me—it was either toxic or simply didn’t work well.

With Henna Morena, I was amazed by how effective it is—the tone looks so natural, blends beautifully with my gray hairs, and leaves my hair looking gorgeous: deeply nourished and hydrated.

4. Is there any trick, mix, or combination you love and would like to share with other women?

I use the Henna and Indigo blend, and something that works really well for me—especially if you have a high percentage of gray hair or, as in my case, a streak that’s more gray—is doing a double application in that area. That way you avoid the slightly greenish tint that can sometimes appear when applying indigo over very white hair.

And if I had to share another tip, it would be this: don’t rush. Respecting the timing makes all the difference. For me, letting the mixture sit for two hours instead of one helps the color last much longer.

5. If you had to describe Henna Morena to someone who doesn’t know the brand, how would you do it in a few words?

For me, Henna Morena is about caring for your hair with high-quality, effective, and respectful products that look after you and the planet at the same time.

6. What’s the one product you always recommend, and why do you think people fall in love with it?

Without a doubt, the Indigo with Henna. It was the first product I tried after many years without dyeing my hair, and it convinced me from the very first use. It gives great coverage, leaves your hair looking beautiful, and does it all in a natural and gentle way.

7. And if you could only take one Henna Morena product to a desert island… which one would you choose, and how would you use it there?

The Indigo with Henna dye, without hesitation. For me, it has everything: it covers well, respects my hair and my health, and saves me from having to look for alternatives. It’s effective, natural, and delivers real results. And if something works for me, I don’t need anything else.